We help businesses achieve measurable growth through ROI-driven performance marketing strategies focused on lead generation, sales, and conversions, not vanity metrics.
At AdStory, our performance marketing services are designed to deliver measurable outcomes using data, analytics, and continuous optimisation. We go beyond traditional digital marketing by focusing on paid advertising strategies that generate qualified leads, improve conversion rates, and maximise return on ad spend (ROAS).
Whether your goal is online lead generation, customer acquisition, or scalable revenue growth, our performance marketing approach ensures every campaign is aligned with clear business objectives and measurable results.
Strategic Planning & Goal Setting: We create performance marketing strategies aligned with your business goals — from lead generation and website conversions to eCommerce sales and customer acquisition.
Audience Research & Advanced Targeting: We conduct in-depth audience research to identify high-intent users, using interest targeting, custom audiences, and retargeting strategies to improve campaign efficiency.
Campaign Setup & Optimisation: We plan, launch, and manage Meta Ads (Facebook & Instagram) campaigns with a structured funnel approach, continuously optimising for cost per lead (CPL) and cost per acquisition (CPA).
Creative Strategy & A/B Testing: We develop conversion-focused ad creatives and perform systematic A/B testing on headlines, visuals, and messaging to identify high-performing combinations.
Performance Tracking & Reporting: We track key performance metrics such as impressions, CTR, CPL, CPA, conversions, and ROAS, providing transparent reports and actionable insights.
The first 3–4 weeks focus on testing audiences, ad creatives, and messaging to identify what delivers the best performance.
Once winning combinations are identified, we optimise campaigns and scale budgets strategically to improve results without increasing waste.
We continuously analyse data, optimise performance, and refine strategies to ensure sustained growth and improved ROI.
